Activision Blizzard, Inc. (NASDAQ:ATVI) versus Cigna Corporation (NYSE:CI): The Right Stocks For Heady Investors?

Fine tuning their focus in on Activision Blizzard, Inc. (NASDAQ:ATVI) stock, investors are taking a closer look at the equity in recent weeks.  Most recently the shares moved 0.95% landing at a price of $70.36.  Despite the fact that the price is less than a cup of coffee, is there any value here?  

Sometimes the stock market can be very confusing, even for the most seasoned investors. Even when expectations are met as predicted, the market may decide to move otherwise. This can cause uncertainty and second guessing. Keeping up with historical data as well as short-term and long-term trends may be very helpful. Over the past week, Activision Blizzard, Inc. (NASDAQ:ATVI) shares have performed 6.01%. Pushing back over the last quarter, shares are 13.39%. Looking at stock performance for the past six months, shares are 15.82%. Since the start of the calendar year, shares have performed 11.12%.

Let’s take a quick look at some possible support and resistence levels for the stock. According to a recent spotcheck, company Activision Blizzard, Inc. (NASDAQ:ATVI) have been seen trading 1.49% away from the 50- day high. On the opposite end, shares have been trading 22.81% away from the 50-day low price. Taking a wider perspective, shares have been recently trading 1.49% off the 52-week high and 83.35% away from the 52-week low.

Of course, there is no easy answer to solving the tough question of how to best approach the stock market, especially when dealing with a turbulent investing climate. There are many different schools of thought when it comes to trading equities. Investors may have to first asses their appetite for risk in order to form a solid platform on which to construct a legitimate strategy.

Does one run with the bulls and roar with the bears? Do they go against the grain and form a contrarian investing plan? The abundance of information with relatively easy access has made the road a bit smoother to walk for novice investors. Making the transition to the next level is where the champions are able to separate themselves from the pretenders.

RETURNS AND RECOMMENDATION

While looking at past performance of a particular stock is important when speculating on its future, we must take other indicators into consideration as well.  What are the returns?   Activision Blizzard, Inc. (NASDAQ:ATVI)’s Return on Assets (ROA) of 6.40% is an indicator of how profitable Activision Blizzard, Inc. is relative to their total assets. ROA gives us an idea of how efficient management is at using assets to generate earnings  We get ROA by dividing their annual earnings by their total assets.  Activision Blizzard, Inc.’s Return on Equity (ROE) is 11.60%, measure their profitability and reveals how much profit they generate with the money their shareholders. We calculate ROE by dividing their net income by their shareholder’s equity.  Finally, Activision Blizzard, Inc.’s Return on Investment, a measure used to evaluate the efficiency of an investment, calculated by the return of an investment divided by the cost, stands at 8.40%.  Analysts on a consensus basis have a 1.90 recommendation on this stock.

Investors are sharpening their focus on shares of Cigna Corporation (NYSE:CI).  The stock saw a move of 1.19% during the latest trading session. The stock price has recently touched $213.39 which has caused investors to take a second look at company shares. 

Sometimes the stock market can be very confusing, even for the most seasoned investors. Even when expectations are met as predicted, the market may decide to move otherwise. This can cause uncertainty and second guessing. Keeping up with historical data as well as short-term and long-term trends may be very helpful. Over the past week, Cigna Corporation (NYSE:CI) shares have performed 1.35%. Pushing back over the last quarter, shares are 14.14%. Looking at stock performance for the past six months, shares are 22.78%. Since the start of the calendar year, shares have performed 5.07%.

Let’s take a quick look at some possible support and resistence levels for the stock. According to a recent spotcheck, company
Cigna Corporation (NYSE:CI) have been seen trading 0.44% away from the 50- day high. On the opposite end, shares have been trading 9.29% away from the 50-day low price. Taking a wider perspective, shares have been recently trading 0.44% off the 52-week high and 59.82% away from the 52-week low.