Are Discerning Investors Interested in The Estee Lauder Companies Inc. (NYSE:EL) or Emerson Electric Co. (NYSE:EMR)?

The Estee Lauder Companies Inc. (NYSE:EL) are valued at $128.53 at the time of writing and have moved -0.49% since the open.  Smart investors often look for value stocks with upside potential.  While this stock is priced cheaply, it’s important to determine if there is any actual value.

Sometimes the stock market can be very confusing, even for the most seasoned investors. Even when expectations are met as predicted, the market may decide to move otherwise. This can cause uncertainty and second guessing. Keeping up with historical data as well as short-term and long-term trends may be very helpful. Over the past week, The Estee Lauder Companies Inc. (NYSE:EL) shares have performed -1.12%. Pushing back over the last quarter, shares are 17.39%. Looking at stock performance for the past six months, shares are 34.85%. Since the start of the calendar year, shares have performed 1.01%.

Let’s take a quick look at some possible support and resistence levels for the stock. According to a recent spotcheck, company The Estee Lauder Companies Inc. (NYSE:EL) have been seen trading -2.99% away from the 50- day high. On the opposite end, shares have been trading 16.30% away from the 50-day low price. Taking a wider perspective, shares have been recently trading -2.99% off the 52-week high and 64.57% away from the 52-week low.

Of course, there is no easy answer to solving the tough question of how to best approach the stock market, especially when dealing with a turbulent investing climate. There are many different schools of thought when it comes to trading equities. Investors may have to first asses their appetite for risk in order to form a solid platform on which to construct a legitimate strategy.

Does one run with the bulls and roar with the bears? Do they go against the grain and form a contrarian investing plan? The abundance of information with relatively easy access has made the road a bit smoother to walk for novice investors. Making the transition to the next level is where the champions are able to separate themselves from the pretenders.

RETURNS AND RECOMMENDATION

While looking at past performance of a particular stock is important when speculating on its future, we must take other indicators into consideration as well.  What are the returns?   The Estee Lauder Companies Inc. (NYSE:EL)’s Return on Assets (ROA) of 11.90% is an indicator of how profitable The Estee Lauder Companies Inc. is relative to their total assets. ROA gives us an idea of how efficient management is at using assets to generate earnings  We get ROA by dividing their annual earnings by their total assets.  The Estee Lauder Companies Inc.’s Return on Equity (ROE) is 32.50%, measure their profitability and reveals how much profit they generate with the money their shareholders. We calculate ROE by dividing their net income by their shareholder’s equity.  Finally, The Estee Lauder Companies Inc.’s Return on Investment, a measure used to evaluate the efficiency of an investment, calculated by the return of an investment divided by the cost, stands at 16.70%.  Analysts on a consensus basis have a 2.00 recommendation on this stock.

Dedicated investors are constantly on the lookout for a bargain when it comes to stock picking. As of late, investors have been taking notice of Emerson Electric Co. (NYSE:EMR) shares. During recent trading, shares saw a move of 0.04% hitting a price of $73.91.

Sometimes the stock market can be very confusing, even for the most seasoned investors. Even when expectations are met as predicted, the market may decide to move otherwise. This can cause uncertainty and second guessing. Keeping up with historical data as well as short-term and long-term trends may be very helpful. Over the past week, Emerson Electric Co. (NYSE:EMR) shares have performed 2.04%. Pushing back over the last quarter, shares are 15.63%. Looking at stock performance for the past six months, shares are 22.81%. Since the start of the calendar year, shares have performed 6.06%.

Let’s take a quick look at some possible support and resistence levels for the stock. According to a recent spotcheck, company
Emerson Electric Co. (NYSE:EMR) have been seen trading 0.01% away from the 50- day high. On the opposite end, shares have been trading 28.61% away from the 50-day low price. Taking a wider perspective, shares have been recently trading 0.01% off the 52-week high and 31.98% away from the 52-week low.